Schema Markup Generator

Generate JSON-LD structured data without writing code

Structured data tells search engines exactly what a page is about: an article and its author, a product with its price and stock, a business with its address and opening hours, an event with its date and venue. Google, Bing and AI assistants read it to build rich results and answers. This generator turns a short form into valid JSON-LD, the format Google recommends.

How to use it

1. Pick the type that matches the main content of the page. Use Article or BlogPosting for editorial content, Product for a product page, LocalBusiness for a shop or office with an address, and so on.
2. Fill in the fields. Required fields are marked, and the checklist shows what is still missing or not in the right format, such as a relative URL where a full address is needed.
3. Copy the code, paste it into the page, then test the live URL in the Rich Results Test.

Tips for markup that works

• Mark up what is visible. Every value in the JSON-LD should also appear on the page. Hidden prices, invented reviews or FAQ answers that are not on the page break Google's guidelines.
• Use absolute URLs for images, logos and links, starting with https://.
• Dates need a time zone to be unambiguous. The generator adds your current offset to date and time fields automatically.
• Images should be large: at least 1200 pixels wide for articles, in 16:9, 4:3 or 1:1 ratios.
• Combine types by adding several script blocks to one page, for example Organization on the home page together with WebSite, or Product together with BreadcrumbList.

Everything happens in your browser and drafts are stored locally, so you can prepare markup for several pages and come back to it later.